For Instagram we took advantage of vertical video by creating the illusion that one post was two separate posts on user's screens. As they scroll through their feed it looks like the Accord continues from one post to the next.
dj.awesome @nkawesome02 @lakshyajitthapa when Insta is drunk AF
On Twitter we used an autoplaying video to hack the 140 character limit. By having a video look like a regular text post we were able to keep the post going, like the Accord Hybrid.
@merjoice_ I'm mind fUCKED
On YouTube we recreated the "next video" load screen inside our video to give the illusion that a new video was loading after a short clip. The Accord Hybrid is then able to break through the screen and keep going.
For Facebook we played with the autoloading video, letting the vehicle drive and then pause as if loading, and then break through the play icon while it "loads."
chief_crump Honda what the fuck