Everyone keeps saying the future of ad content is data driven. So we used data to get micro-targeted and pinpoint audiences within audiences within audiences, like ad-ception.
We started with 150 videos covering a wide gamut of awards related to the Accord’s diverse target audiences. Simply tag a friend and they get a personalized trophy video from you.
We used geo-targeting, interest targeting, time, and dates to make sure the right awards got in front of the right eyeballs. We timed the videos around major events and holidays to optimize performance. So, for example, after the Super Bowl we targeted Eagles fans in Philadelphia with the "Hometown Pride Award."
We ended up creating thousands of videos for people to share with their friends. Here's what a trophy video and comment thread looked like.